Debenhams has extended its multi-channel offer with the launch of transactional Android and Nokia apps.
The department store chain claims that it is the first high street retailer to offer apps on all three major smartphone platforms.
They follow the launch of the Debenhams iPhone app last October, which has achieved 360,000 downloads and sales of nearly £1m since launch.
The Android app, like the iPhone app, includes a barcode scanner that uses the phone’s camera to check prices and access product reviews.
Debenhams will also use QR codes within advertising and in-store displays to integrate the barcode scanner and give users access to exclusive products and offers.
Harriet Williams, head of digital development for Debenhams says its suite of smartphone apps “bridges the gap between the high street and Debenhams.com”.
It also increases Debenhams availability to international shoppers, she adds.
The app includes a “Wish List” feature to create and share shopping lists, a store finder, as well as a product gallery designed for easy navigation on smartphone devices.
Debenhams reported a 1.5% fall in like for like sales for the six months to 26 February, but is expected to report a rise in full year profit.
· Amongst the 18-24 age-group, women are nearly twice as likely to never have downloaded a single app compared to their male counterparts.
· For women, the most popular apps include ebay, Ubertwitter, Sudoku and Bejewled. Men’s favourite apps include Sky Sports, Maps and Gmail.
· Across all age-groups, women are more likely to have obtained a new smart-phone in the last six months, than men of the same age.
· Nearly 1 in 4 men will find an app by looking on the web compared to only 1 in 8 women.
· 40-54 year-old women are almost as apps-active as their 18-24 year-old counterparts.
Click here >http://sixthsense.yougov.com/contact-yougov.aspx for more information on this YouGov market report
It’s been a massive 7 days in my little world and it’s just been trumped by today’s HUGE news from Nokia.
Let’s deal with the big boys stuff first… Nokia is stopping development of in-house operating systems and will be using Micosoft Windows as the basis for future phones. Alongside this Nokia’s Ovi will be merged into Microsoft’s marketplace. This is a massive statement by Nokia about future intent but it also represents a big turning point in mobile, as the web boys of Google & Microsoft have made their mark in mobile. Apart from Apple, who are now ‘a mobile device company’ – quote Steve Jobs, the web boys will have their operating systems in most of the phones of our future.
At last convergence, which is a great thing for all of us as consumers, as we will start to see even better consumer experiences through out phones.
Now back to my little world of mobile….
Well it all started last Friday with those lovely people at Ministry of Sound . Myself and Mark Harris were kindly given Access All Areas by Gary Smart and Michael Yardy at MoS to see one of our Flowd DJ’s Markus Schulz perform on his birthday. He’s a really nice approachable guy and he helped us give out Flowd.com t-shirts to the happy clubbing crowd – you can see pics & videos of him in action here
On Wednesday night we went to SoundCloud to talk Flowd with artists, DJ’s, artist mgrs and social media agencies, at the feet of Tim Exile who performed live.
Thanks to David Adams and the rest of the SoundCloud team for hosting the first of no doubt many London meetups.
time for a rest this weekend methinks, to recharge me and the mobile!
BUT If you feel like clubbin – see if this helps set you up for the weekend…