Artists including DJs Armin van Buuren and Markus Schultz, UK pop stars The Wanted and infamous metal band Manowar, are using the platform to keep their fans up-to-date and promoting their upcoming concerts. Taking Flowd to the next level, DJs Armin van Buuren and Markus Schultz have signed up to run a worldwide loyalty programme through Flowd for their upcoming gigs as artists can see the benefit of using Flowd to communicate with their followers.
For instance, Armin van Buuren alone now communicates directly with over 1,800 fans who follow him on Flowd. “We are incredibly pleased with how artists are beginning to embrace Flowd as their primary method of fan communication. From Armin van Buuren announcing that he’s about to become a father, Markus Schultz sharing the tracklist for his next album, and The Wanted publishing pictures of their fans’ devotion, Flowd really is becoming a valuable mobile platform for famous music acts,” said Tommi Laitinen, SVP, Flowd.
HOW: Flowd is a location-based mobile application that facilitates conversations between music artists and their fans. Through Flowd, fans can keep up with their favourite act’s latest news and views, get behind-the-scenes gossip and photos and check-in to their gigs. Acts can also reward their fans for their loyalty.
REWARDS: Following the success of Armin van Buuren’s competition in Australia over New Year’s, Armin van Buuren and Markus Schultz have decided to continue to reward their fans who attend upcoming concerts worldwide. At each gig, fans following Armin van Buuren or Markus Schultz who check-in to their gigs in Flowd will automatically be entered into a competition to win exclusive fan merchandise.
WHERE & WHEN:Markus Schulz’s tour dates where Flowd check-in promotion available: 04.2.2011 Ministry of Sound London, UK 05.2.2011 Lush Portrush, UK 09.2.2011 Gianpula Malta 11.2.2011 Club Play Budapest, Hungary 12.2.2011 SaSaZu (Prague ’11 Release Party) Prague, Czech Republic 17.2.2011 Haoman Jerusalem, Israel 18.2.2011 Forum Beersheba, Israel 19.2.2011 Moda Bar Club Haifa, Israel 25.2.2011 Marquee Nightclub Las Vegas, USA 26.2.2011 Vision (World Tour) Chicago, USA 05.3.2011 Teleclub Ekatarinburg, Russia 06.3.2011 Pyramida Kazan, Russia 07.3.2011 Expo Centre Moscow, Russia 11.3.2011 Space Miami, USA
Armin van Buuren’s tour dates where Flowd check-in promotion available: 12.2.2011 SKK Arena St. Petersburg, Russia 14.2.2011 Essential Club Riga, Latvia 15.2.2011 Siemens Arena Vilnius, Lithuania 19.2.2011 Poznan International Fair Poznan, Poland
GET STARTED: Music fans worldwide can download Flowd for free from the iTunes App Store and Android Market. Find favourite music acts under What’s hot? and follow them to get regular news and musings from the artist. Fans can discover more about their tours under the Events feature on artist profile pages and let their friends and music acts know which concert they’ll be attending.
EVEN MORE FEATURES: By using Flowd, music fans will also be able to use a wide range of social networking features including check-in to places, send messages, share pictures and connect with friends through Twitter and Facebook. Fans can also customize the look and feel of Flowd by re-skinning the app with artists’ themes. “Since our official launch in early December, we’ve seen Flowd grow in popularity, and it is rapidly becoming known as the location-based mobile app of choice for established and up-and-coming artists. We’ve always believed that Flowd’s combination of location-based services, social networking and entertainment would be the future of the artist-fan relationship, and with artists like The Wanted and Armin van Buuren involved, we’re confident that we’re already being proved right. There’s a lot of exciting announcements to come, and we can’t wait to continue to revolutionize how fans interact with their music idols,” continued Laitinen.
About Us: Flowd is a location-based mobile application that facilitates conversations between music acts and their fans. Through Flowd, fans can keep up with their favorite music acts’ latest news, views, tours and offers. Flowd also provides an easy way to connect with friends, places and parties. Flowd is currently the location-based mobile app of choice of Armin van Buuren, Markus Schulz and The Wanted.
Flowd – A circle of artists, friends and places you love
ABOUT DIGIA: Digia is a public company, listed on the NASDAQ OMX Helsinki exchange (DIG1V). Flowd is developed by Digia’s Ventures business unit.
CONTACT: For media inquiries, please contact: firstname.lastname@example.org
Contact Details: Karen Blondell, Music Dish Email email@example.com Country: Finland, Website: www.flowd.com Phone:+1 310 922 5838
GfK research reveals skyrocketing mobile web habits
The firm’s new ‘Network Intelligence Solution’ provides insights into daily usage of mobile internet among 200,000 consumers in three European countries.
Its main findings are that mobile internet activity naturally takes off in the morning and by 10am high traffic is visible.
The peak occurs just before 4.30pm as people leave to return home from the workplace.
However, usage can differ drastically within minutes. For example, 7.45am can have up to 30-40 per cent more traffic than at 7.15am on the same day.
The smartphone has made all the difference, of course, with those big screens and full wed browsers bringing the fixed web to users on the go.
Among the up to 24 average web sites visits per day, most are to traditional websites and not mobile specific sites.
The Top 50 websites only constitute about 40 per cent of all visits, with Facebook popular everywhere.
Indeed, there are some areas where Facebook is pretty much the only site visited, and there are some users who visit only the Facebook site.