WIN A VIP TRIP TO IBIZA COMPETITION WITH FLOWD
Full on Ferry in Ibiza
We’ve been a bit Full On for the past few weeks focusing on Flowd and ‘The DJ’s DJ” – Ferry Corsten. Ferry has taken up residency in Ibiza at the new club Sankey’s (sister club of Sankey’s Manchester) and we’ve been helping the club and Ferry’s management team to set up a great competition with Flowd.com.
Having Julian out in Ibiza has been essential to making this Flowd campaign happen. He’s literally been on his bike; helping to install WiFi coverage throughout the club; guiding Ferry and his fellow DJ’s (Sied Van Riel, Solarstone and Bart Claessen) through the Flowd ropes and then meeting and greeting the lucky clubbers at Sankeys.
The team at 247 Management, (Ferry’s Booking Team) have been a great help in making this Flowd campaign come to life so we’d like to thank Dimitri De Wit and Paula Van Der Waerden for their support too.
The official Flowd media alert below outlines the full campaign and tells you how YOU can win a VIP trip to Ibiza by downloading Flowd on your smartphone and then following Ferry Corsten.
FLOWD AND FERRY CORSTEN TEAMS UP FOR IBIZA SUMMER SEASON
Ferry Corsten runs a VIP campaign for his fans worldwide
WHAT: International DJ Ferry Corsten is teaming up with Flowd, the social network for music lovers, to fully immerse his fans in his residency at Sankeys Ibiza this summer. As well as using Flowd to reward people who attend his weekly Full on Ferry; Ibiza nights with the chance to meet with Ferry Corsten himself in the VIP area backstage, Ferry Corsten and Flowd will also be offering fans around the world a chance to win a VIP trip to Ibiza for the closing party.
The Full on Ferry campaign utilizes new campaign triggers in Flowd’s Frequent Fans marketing platform, which facilitates randomly rewarding of one or many fans that perform a certain activity. In this case, the campaign triggers are a check-in to Ferry’s Ibiza gigs and to follow Ferry on Flowd. The possibilities for creating engaging and interesting offers for fans through Frequent Fans are practically limitless.
Ferry Corsten explains: “I’m really excited to see the Full on Ferry; Ibiza experience is a success. It’s a great celebration for everyone heading out to Ibiza this summer, and I wanted to reward the people who come to Sankeys to see the events. Flowd’s campaign tools provide a great way of doing this.”
Marieke Pohlman, Brand & Marketing Manager at Dance Therapy adds: “We know that not all of Ferry’s fans will make it out to Ibiza to see it and wanted to extend the experience to all of them as well. Flowd offers the perfect tools to reward people who are at the show through location-based check-ins on their mobile, but also to engage with the fans across the world online. What better way to reward the most loyal fans than a VIP trip out to Ibiza for the closing party?!”
It’s not just Ferry Corsten that’s getting in on the Flowd action at Full on Ferry; Ibiza. Alongside Ferry Corsten, other top DJs and artists will be performing at the shows include: Sied van Riel, Bart Claessen, Lange, Solarstone and W&W, who are all actively engaging with their fans on Flowd already.
Ferry Corsten at Sankeys Ibiza
“Since launch Flowd has become known as THE social app for DJs across the world. Ibiza is obviously the mecca for DJs and clubbing fans worldwide, and we’re delighted to be partnering with Full on Ferry; Ibiza to bring this spectacular club night to life across the world,” said Tommi Laitinen, SVP, Flowd. “With our tools, artists and venues can truly engage with their fans at the events themselves and drive additional revenue for events through our campaign tools. Perhaps even more importantly, Flowd allows artists and venues to extend their events across the world online and through mobiles to increase the event’s impact and future success.”
HOW IT WORKS: This is a two-stage promotion for Full on Ferry; Ibiza using Flowd’s Frequent Fans platform. Once fans have downloaded Flowd and followed Full on Ferry; Ibiza there are two ways that they can participate depending on their activity.
1. Fans attending the Full on Ferry; Ibiza shows will be invited to check-in to the event through the Flowd application on their phones using Sankeys’ free WiFi connection. By checking-in to the event, fans can share their thoughts, photos and videos of the show directly with Ferry Corsten and other DJs. The DJs themselves can share their thoughts as well. Amongst everyone who checks in, one virtual backstage pass will be awarded at random to one fan. This fan will join Ferry backstage for a meet-n-greet VIP style.
2. Additionally, amongst every follower of Ferry Corsten on Flowd, one VIP trip to Ibiza will be awarded at the end of the summer season. One lucky fan will then be selected at random on 24th August to join Ferry Corsten and other DJs backstage in Ibiza for the closing party on 13th September 2011.
GET STARTED: Music fans can download Flowd for free from the iTunes App Store, Android Market and Nokia Ovi store. Fans can find their favourite bands under Artists and get regular news, views and photos by following them. Fans can also discover more about artists’ upcoming gigs by clicking on Events on the artist’s profile, listen to their latest tracks and podcasts under Music.
By using Flowd, music fans can also use a wide range of social networking features including check-in to places, send messages, share pictures and connect with friends through Twitter and Facebook. Fans can also customize the look and feel of Flowd by re-skinning the app with artists’ themes. Flowd allows music fans to keep up to date with artists’ news and views, track and check-in to latest gigs and appearances and view photos and videos. Artists can also reward their fans for their loyalty through promotions and mobile offers.
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CONTACT: For media inquiries please contact:
Email: pr@flowd.com Tel: +44 207 608 4649
FOR MORE INFORMATION: Visit http://flowd.com. Follow the latest news and features through Twitter and Facebook and view the latest videos on Flowd’s YouTube Channel at http://bit.ly/gJUZA7.
ABOUT FLOWD: Flowd is the music lovers’ social network. Flowd helps fans keep up with their favorite music acts’ latest news, views, gigs and offers. Flowd also provides an easy way to connect with friends, places and parties. High-profile artists using Flowd today include Armin van Buuren, Alex M.O.R.P.H., HeadHunterz, Markus Schulz, Modestep, Gareth Emery, Ferry Corsten, We are the Ocean and others. For a full list visit Flowd’ artist page.
ABOUT DIGIA: Digia is a public company, listed on the NASDAQ OMX Helsinki exchange (DIG1V). Flowd is developed by Digia’s Ventures business unit.
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Britney Spears campaign launches Flowd Frequent Fans program for all music artists
“Britney Spears – Who’s the biggest fan?” first promotion built on platform
Britney Spears campaign in Flowd
Helsinki, Finland April 18th 2011 – Flowd, the music lovers’ social network, announced today that its eagerly anticipated Frequent Fans program for artists has gone live. Frequent Fans is a turnkey promotions program that allows the music industry to create fun promotions and mobile coupons based on a variety of promotion triggers and business rules. The program is now available for all signed artists and their partners across the world.
Music acts can now easily build campaigns that will engage their fans across social media. The program hosts a variety of business rules that go above and beyond traditional artist promotions. With Flowd’s location based features, artists can reward fans for attending their gigs, for example. Additional promotion triggers include artist following, wall posts and image shouts, with a variety of promotion types tied to the triggers. This enables very precise targeting for both local and global fan promotions and makes Flowd the first social media application to provide robust loyalty program tools for the music industry.
“Bringing mobile and location based campaign tools to Flowd business architecture is a great step for us. The campaign features and the variety of business rules bring huge value to artists and the music industry.” explains Tommi Laitinen, SVP, Flowd, and continues “Mobile social marketing has more opportunities than anyone can imagine today. That’s why we have implemented Flowd’s Frequent Fan program through a set of API’s to provide easy to use, self-service campaign tools for artists or their management. At the same time we can continue to innovate and add new business rules and campaign types on our side.”
In collaboration with Sony Music Entertainment, “Britney Spears – Who’s the biggest fan?” is the first campaign implemented on Flowd’s Frequent Fans. This EU-only promotion offers the first 1,000 fans that take part a free copy of the new single “Till the world ends” through a mobile coupon and one lucky winner the title as Britney’s #1 fan. The campaign includes user activity based triggers, combined with unique campaign codes. This is one example of the type of social media campaigns that Flowd’s Frequent Fans enables. More info on: http://flowd.com/britney
Wouter Jansen, Brand Manager, Sony Music Entertainment said “We are eager to test the boundaries of using Flowd for marketing and are excited to launch the “Britney Spears – Who’s the biggest fan?” promotion. We are continuously looking for new innovations to improve fan loyalty and also reward the most loyal fans. Flowd looks interesting in that respect. And we are also of course really thrilled to find out who the biggest fan of Britney in Europe is and what kind of creative responses we get from the fan-base!”
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GET STARTED: For artists, they simply need to sign up for an artist account on Flowd. Once using Flowd, any artist will be able to access the Frequent Fan program, which makes a variety of both global and local deals possible.
For more on the “Britney Spears – Who’s the biggest fan?” visit http://flowd.com/britney. Download Flowd for free from the iTunes App Store and Android Market, or register online on http://flowd.com.
CONTACT: For media inquiries please contact: pr@flowd.com or
Amy Ronge (UK): +44 207 608 4649
FOR MORE INFORMATION: Visit http://flowd.com. Follow the latest news and features through Twitter and Facebook and view the latest videos on Flowd’s YouTube Channel at http://bit.ly/gJUZA7.
ABOUT FLOWD: Flowd, the music lovers’ social network. Flowd helps fans keep up with their favorite music acts’ latest news, views, gigs and offers. Flowd also provides an easy way to connect with friends, places and parties. High-profile artists using Flowd today include Armin van Buuren, Alex M.O.R.P.H., Markus Schulz, Gareth Emery, Ferry Corsten and others. Flowd is also the official mobile social networking partner of the A State of Trance 500 tour.
ABOUT DIGIA: Digia is a public company, listed on the NASDAQ OMX Helsinki exchange (DIG1V). Flowd is developed by Digia’s Ventures business unit.
Flowd User Base Increases by 500% And The Number Of Signed Artists up by 1000%
Flowd - Mobile, Music & Social App
Artists including DJs Armin van Buuren and Markus Schultz, UK pop stars The Wanted and infamous metal band Manowar, are using the platform to keep their fans up-to-date and promoting their upcoming concerts. Taking Flowd to the next level, DJs Armin van Buuren and Markus Schultz have signed up to run a worldwide loyalty programme through Flowd for their upcoming gigs as artists can see the benefit of using Flowd to communicate with their followers.
For instance, Armin van Buuren alone now communicates directly with over 1,800 fans who follow him on Flowd. “We are incredibly pleased with how artists are beginning to embrace Flowd as their primary method of fan communication. From Armin van Buuren announcing that he’s about to become a father, Markus Schultz sharing the tracklist for his next album, and The Wanted publishing pictures of their fans’ devotion, Flowd really is becoming a valuable mobile platform for famous music acts,” said Tommi Laitinen, SVP, Flowd.
HOW: Flowd is a location-based mobile application that facilitates conversations between music artists and their fans. Through Flowd, fans can keep up with their favourite act’s latest news and views, get behind-the-scenes gossip and photos and check-in to their gigs. Acts can also reward their fans for their loyalty.
REWARDS: Following the success of Armin van Buuren’s competition in Australia over New Year’s, Armin van Buuren and Markus Schultz have decided to continue to reward their fans who attend upcoming concerts worldwide. At each gig, fans following Armin van Buuren or Markus Schultz who check-in to their gigs in Flowd will automatically be entered into a competition to win exclusive fan merchandise.
WHERE & WHEN:Markus Schulz’s tour dates where Flowd check-in promotion available: 04.2.2011 Ministry of Sound London, UK 05.2.2011 Lush Portrush, UK 09.2.2011 Gianpula Malta 11.2.2011 Club Play Budapest, Hungary 12.2.2011 SaSaZu (Prague ’11 Release Party) Prague, Czech Republic 17.2.2011 Haoman Jerusalem, Israel 18.2.2011 Forum Beersheba, Israel 19.2.2011 Moda Bar Club Haifa, Israel 25.2.2011 Marquee Nightclub Las Vegas, USA 26.2.2011 Vision (World Tour) Chicago, USA 05.3.2011 Teleclub Ekatarinburg, Russia 06.3.2011 Pyramida Kazan, Russia 07.3.2011 Expo Centre Moscow, Russia 11.3.2011 Space Miami, USA
Armin van Buuren’s tour dates where Flowd check-in promotion available: 12.2.2011 SKK Arena St. Petersburg, Russia 14.2.2011 Essential Club Riga, Latvia 15.2.2011 Siemens Arena Vilnius, Lithuania 19.2.2011 Poznan International Fair Poznan, Poland
GET STARTED: Music fans worldwide can download Flowd for free from the iTunes App Store and Android Market. Find favourite music acts under What’s hot? and follow them to get regular news and musings from the artist. Fans can discover more about their tours under the Events feature on artist profile pages and let their friends and music acts know which concert they’ll be attending.
EVEN MORE FEATURES: By using Flowd, music fans will also be able to use a wide range of social networking features including check-in to places, send messages, share pictures and connect with friends through Twitter and Facebook. Fans can also customize the look and feel of Flowd by re-skinning the app with artists’ themes. “Since our official launch in early December, we’ve seen Flowd grow in popularity, and it is rapidly becoming known as the location-based mobile app of choice for established and up-and-coming artists. We’ve always believed that Flowd’s combination of location-based services, social networking and entertainment would be the future of the artist-fan relationship, and with artists like The Wanted and Armin van Buuren involved, we’re confident that we’re already being proved right. There’s a lot of exciting announcements to come, and we can’t wait to continue to revolutionize how fans interact with their music idols,” continued Laitinen.
About Us: Flowd is a location-based mobile application that facilitates conversations between music acts and their fans. Through Flowd, fans can keep up with their favorite music acts’ latest news, views, tours and offers. Flowd also provides an easy way to connect with friends, places and parties. Flowd is currently the location-based mobile app of choice of Armin van Buuren, Markus Schulz and The Wanted.
Flowd – A circle of artists, friends and places you love
ABOUT DIGIA: Digia is a public company, listed on the NASDAQ OMX Helsinki exchange (DIG1V). Flowd is developed by Digia’s Ventures business unit.
CONTACT: For media inquiries, please contact: pr@flowd.com
Contact Details: Karen Blondell, Music Dish Email press@musicdish.net Country: Finland, Website: www.flowd.com Phone:+1 310 922 5838
