Music Superfans generating 40% conversion rates inside Flowd
Flowd – the music lover’s social network – is going from strength to strength, as artists flood in to market their music directly to their Superfans through their mobile phones
Flowd artists are benefitting from higher engagement and conversion rates than Facebook, including 300% higher feedback rates and conversion rates of up to 40% on Marketing.
Who’s making waves in Flowd?
The Top 5 DJ’s in the Flowd community are Armin Van Buuren, Markus Schulz, Gareth Emery, Ferry Corsten and Alex M.O.R.P.H
Ferry Corsten at Sankeys
Ferry Corsten integrated a backstage pass promotion on his weekly shows @ Sankeys Ibiza throughout summer 2011. Ferry’s now planning to use Flowd to connect with his fans in London on New Years Eve at the O2 Academy Brixton.
The indie rock band We are the Ocean recently integrated Flowd on their first ever acoustic show with remarkable results, including both ROI and fan engagement. We are the Ocean on Flowd
In other news…
Flowd was a finalist in the Best Music Service Provider category of the Mobile Entertainment Awards 2011
Britney Spears campaign launches Flowd Frequent Fans program for all music artists
“Britney Spears – Who’s the biggest fan?” first promotion built on platform
Britney Spears campaign in Flowd
Helsinki, Finland April 18th 2011 – Flowd, the music lovers’ social network, announced today that its eagerly anticipated Frequent Fans program for artists has gone live. Frequent Fans is a turnkey promotions program that allows the music industry to create fun promotions and mobile coupons based on a variety of promotion triggers and business rules. The program is now available for all signed artists and their partners across the world.
Music acts can now easily build campaigns that will engage their fans across social media. The program hosts a variety of business rules that go above and beyond traditional artist promotions. With Flowd’s location based features, artists can reward fans for attending their gigs, for example. Additional promotion triggers include artist following, wall posts and image shouts, with a variety of promotion types tied to the triggers. This enables very precise targeting for both local and global fan promotions and makes Flowd the first social media application to provide robust loyalty program tools for the music industry.
“Bringing mobile and location based campaign tools to Flowd business architecture is a great step for us. The campaign features and the variety of business rules bring huge value to artists and the music industry.” explains Tommi Laitinen, SVP, Flowd, and continues “Mobile social marketing has more opportunities than anyone can imagine today. That’s why we have implemented Flowd’s Frequent Fan program through a set of API’s to provide easy to use, self-service campaign tools for artists or their management. At the same time we can continue to innovate and add new business rules and campaign types on our side.”
In collaboration with Sony Music Entertainment, “Britney Spears – Who’s the biggest fan?” is the first campaign implemented on Flowd’s Frequent Fans. This EU-only promotion offers the first 1,000 fans that take part a free copy of the new single “Till the world ends” through a mobile coupon and one lucky winner the title as Britney’s #1 fan. The campaign includes user activity based triggers, combined with unique campaign codes. This is one example of the type of social media campaigns that Flowd’s Frequent Fans enables. More info on: http://flowd.com/britney
Wouter Jansen, Brand Manager, Sony Music Entertainment said “We are eager to test the boundaries of using Flowd for marketing and are excited to launch the “Britney Spears – Who’s the biggest fan?” promotion. We are continuously looking for new innovations to improve fan loyalty and also reward the most loyal fans. Flowd looks interesting in that respect. And we are also of course really thrilled to find out who the biggest fan of Britney in Europe is and what kind of creative responses we get from the fan-base!”
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GET STARTED: For artists, they simply need to sign up for an artist account on Flowd. Once using Flowd, any artist will be able to access the Frequent Fan program, which makes a variety of both global and local deals possible.
For more on the “Britney Spears – Who’s the biggest fan?” visit http://flowd.com/britney. Download Flowd for free from the iTunes App Store and Android Market, or register online on http://flowd.com.
CONTACT: For media inquiries please contact: pr@flowd.com or
Amy Ronge (UK): +44 207 608 4649
FOR MORE INFORMATION: Visit http://flowd.com. Follow the latest news and features through Twitter and Facebook and view the latest videos on Flowd’s YouTube Channel at http://bit.ly/gJUZA7.
ABOUT FLOWD: Flowd, the music lovers’ social network. Flowd helps fans keep up with their favorite music acts’ latest news, views, gigs and offers. Flowd also provides an easy way to connect with friends, places and parties. High-profile artists using Flowd today include Armin van Buuren, Alex M.O.R.P.H., Markus Schulz, Gareth Emery, Ferry Corsten and others. Flowd is also the official mobile social networking partner of the A State of Trance 500 tour.
ABOUT DIGIA: Digia is a public company, listed on the NASDAQ OMX Helsinki exchange (DIG1V). Flowd is developed by Digia’s Ventures business unit.
Local Press Coverage
A recent article in the Maidenhead Advertiser Business Section – interviewed by Carla Delaney
Maidenhead Advertiser_March 24_2011_MarketingBOOST
Flowd partners with ASOT500 Tour…
ARMADA MUSIC, ALDA EVENTS AND FLOWD TEAM UP TO PROVIDE PARTY GOERS WITH AN ENHANCED SOCIAL EXPERIENCE
A State of Trance 500’s DJs and Attendees to Share News and Pictures via Flowd during Tour
Amsterdam, The Netherlands and Helsinki, Finland – 24 February 2011 – Leading dance music label Armada Music, event organiser ALDA Events, and Flowd, the social network for music lovers, announce an exclusive partnership for the highly popular A State of Trance 500 (ASOT 500) world tour this Spring. With over 100,000 people set to attend ASOT 500 concerts, and millions more listening to the live radio and online broadcasts, this partnership cements Flowd’s status as the preferred campaign tool and channel for music acts to keep in touch with their fans.
As the mobile social networking partner for ASOT 500, Flowd will collate all the official pictures from the events. Concert-goers attending any of the five worldwide ASOT 500 shows will be able to instantly upload their photos via Flowd to the ASOT 500 event wall as well as the official A State of Trance website along with their comments. This takes concert-going to a new level, and will keep the experience alive long after the events have ended.
Maykel Piron, Managing Director, Armada Music, explained: “Flowd provides the perfect campaign toolset for us to take the 500th episode celebration of A State of Trance further. We wanted the parties to come alive on the website and with Flowd party-goers can now share their experience with each other and the world.”
Allan Harderberg, Managing Director, ALDA Events, continued: “With over 100,000 people set to attend, we’re putting together the biggest trance events to celebrate the milestone of 500 A State of Trance episodes. But we’re not just satisfied with that. By working with Flowd, we’re bringing ASOT 500 to every trance fan across the world, whether they’re at home, online or at one of our parties.”
“Flowd offers totally new social features which will lead to greater interaction between fans, music acts, venues and events,” added Tommi Laitinen, SVP, Flowd. “As ASOT500 is a fantastic combination of all of those, Flowd is the perfect tool to bring their fans’ experiences to the next level. Together, Flowd and ASOT500 are taking event participation and ‘fandom’ to a very new, social adventure. This is what social marketing campaigns in the music space in 2011 and beyond should be all about.”
Flowd’s partnership with ASOT 500 will officially be launched by DJ Armin van Buuren during his A State of Trance radio show on Thursday 3rd March. Flowd and Armin van Buuren are also working on a secret project that will reward their most loyal fans, so everyone is encouraged to tune into the 3rd March show for more details!
HOW DOES IT WORK: Using Flowd, attendees will be able to immediately share their pictures and reactions during the concerts from their mobile devices. Simply by snapping a photo and sharing through Flowd, the picture will be automatically uploaded to the ASOT 500 site and shared to every visitor with the user’s instant reaction. Artists will also be taking their own behind-the-scenes photos and sharing them via Flowd and on the ASOT 500 site. Once photos have been uploaded to the site, they will form a timeline of the tour which will allow everyone to experience the events, even if they couldn’t make it there in person, and allow attendees to relive their favourite moments again and again.
ABOUT A STATE OF TRANCE: Armin van Buuren’s radio show A State of Trance has been going strong for nearly a decade. With an estimated 15 million listeners throughout 26 countries, A State of Trance is one of the most popular and beloved weekly radio shows around the globe. The ASOT 500 tour is celebrating the 500th episode of A State of Trance, and aims to be the biggest trance party in the world. DJs performing at the events include world’s #1 DJ Armin van Buuren, Above & Beyond, Paul Oakenfold, Markus Schultz, Gareth Emery and many more.
The ASOT 500 tour is taking place in five different continents during five consecutive weeks. Show dates include:
• 19th March 2011 – Johannesburg, South Africa
• 27th March 2011 – Ultra Music Festival, Miami, USA
• 2nd April 2011 – Buenos Aires, Argentina
• 9th April 2011 – Den Bosch, The Netherlands
• 16th April 2011 – Sydney, Australia
For full details of the ASOT 500 tour, please visit www.astateoftrance.com or tune into the show on www.di.fm every Thursday 2PM US Eastern / 7PM UK / 8PM Central European Time on the Trance Channel.
GET STARTED: Download Flowd for free from the iTunes App Store and Android Market. Find ASOT 500 DJs under the Artists section and follow them to get regular news and musings from the artist as they prepare for the tour. Fans can also learn more about ASOT 500 from March 10th onwards under the Places tab in Flowd and let their friends and music acts know which concert they’ll be attending.
As well as enabling fans to get closer to the ASOT 500 tour and its DJs, Flowd also allows music fans to use a wide range of social networking features including check-in to places, send messages, share pictures and connect with friends through Twitter and Facebook. Fans can also customize the look and feel of Flowd by re-skinning the app with artists’ themes.
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CONTACT: For media inquiries please contact: pr@flowd.com or
Amy Ronge (UK): +44 207 608 4649
Leslie Hermelin (USA): +1 212 333 7728 ex 131
MORE INFORMATION: Visit http://flowd.com. Follow the latest news and features through Twitter and Facebook and view the latest videos on Flowd’s YouTube Channel at http://bit.ly/gJUZA7.
ABOUT ARMADA MUSIC: Armada was founded back in 2003 by Armin van Buuren, Maykel Piron and David Lewis, of which the first 2 letters of their names form nothing less than ‘Armada’. The company celebrated its sixth year anniversary in 2009 and have brought a range of quality releases over the past years, which resulted in the ‘Best Global Dance Label’ title for 2009/2010, as awarded by the International Dance Music Awards. The Amsterdam-based label works with and manages some of the biggest names in dance music, like Markus Schulz, Stonebridge, DJ Remy, M.I.K.E., Dash Berlin, Roger Shah, Max Graham, Andy Moor, Mischa Daniels, Josh Gabriel and of course Armin himself. Working together with the Armada team, these artists and their individual labels – Coldharbour Recordings, Ava Recordings, Pilot 6, Electronic Elements, Armind, Subculture and A State Of Trance are just a selection of the 27 sub labels now residing under Armada – have published more than 2100 releases to the global music market already.
ABOUT ALDA EVENTS: Nominated for Best Event Promoter at the International Dance Music Awards in 2011, ALDA Events is a dance music focused events company based in Amsterdam, The Netherlands. Founded in October 2007, ALDA Events aims to deliver the dance music community high quality and varied events across the world. As the promoter behind the massive Armin Only, A State of Trance and many other events, ALDA Events has organized and promoted events in countries like Argentina, Australia, Belgium, Canada, Lebanon, Poland, Romania, Russia, South Africa, Spain, the United States, Ukraine and The Netherlands.
ABOUT FLOWD: Flowd is the social network for music lovers. Flowd helps fans keep up with their favorite music acts’ latest news, views, gigs and offers. Flowd also provides an easy way to connect with friends, places and parties. Flowd is currently the location-based mobile app of choice of many of the world’s top DJs and music acts.
Flowd – where music lovers connect.
ABOUT DIGIA: Digia is a public company, listed on the NASDAQ OMX Helsinki exchange (DIG1V). Flowd is developed by Digia’s Ventures business unit.
Flowd User Base Increases by 500% And The Number Of Signed Artists up by 1000%
Flowd - Mobile, Music & Social App
Artists including DJs Armin van Buuren and Markus Schultz, UK pop stars The Wanted and infamous metal band Manowar, are using the platform to keep their fans up-to-date and promoting their upcoming concerts. Taking Flowd to the next level, DJs Armin van Buuren and Markus Schultz have signed up to run a worldwide loyalty programme through Flowd for their upcoming gigs as artists can see the benefit of using Flowd to communicate with their followers.
For instance, Armin van Buuren alone now communicates directly with over 1,800 fans who follow him on Flowd. “We are incredibly pleased with how artists are beginning to embrace Flowd as their primary method of fan communication. From Armin van Buuren announcing that he’s about to become a father, Markus Schultz sharing the tracklist for his next album, and The Wanted publishing pictures of their fans’ devotion, Flowd really is becoming a valuable mobile platform for famous music acts,” said Tommi Laitinen, SVP, Flowd.
HOW: Flowd is a location-based mobile application that facilitates conversations between music artists and their fans. Through Flowd, fans can keep up with their favourite act’s latest news and views, get behind-the-scenes gossip and photos and check-in to their gigs. Acts can also reward their fans for their loyalty.
REWARDS: Following the success of Armin van Buuren’s competition in Australia over New Year’s, Armin van Buuren and Markus Schultz have decided to continue to reward their fans who attend upcoming concerts worldwide. At each gig, fans following Armin van Buuren or Markus Schultz who check-in to their gigs in Flowd will automatically be entered into a competition to win exclusive fan merchandise.
WHERE & WHEN:Markus Schulz’s tour dates where Flowd check-in promotion available: 04.2.2011 Ministry of Sound London, UK 05.2.2011 Lush Portrush, UK 09.2.2011 Gianpula Malta 11.2.2011 Club Play Budapest, Hungary 12.2.2011 SaSaZu (Prague ’11 Release Party) Prague, Czech Republic 17.2.2011 Haoman Jerusalem, Israel 18.2.2011 Forum Beersheba, Israel 19.2.2011 Moda Bar Club Haifa, Israel 25.2.2011 Marquee Nightclub Las Vegas, USA 26.2.2011 Vision (World Tour) Chicago, USA 05.3.2011 Teleclub Ekatarinburg, Russia 06.3.2011 Pyramida Kazan, Russia 07.3.2011 Expo Centre Moscow, Russia 11.3.2011 Space Miami, USA
Armin van Buuren’s tour dates where Flowd check-in promotion available: 12.2.2011 SKK Arena St. Petersburg, Russia 14.2.2011 Essential Club Riga, Latvia 15.2.2011 Siemens Arena Vilnius, Lithuania 19.2.2011 Poznan International Fair Poznan, Poland
GET STARTED: Music fans worldwide can download Flowd for free from the iTunes App Store and Android Market. Find favourite music acts under What’s hot? and follow them to get regular news and musings from the artist. Fans can discover more about their tours under the Events feature on artist profile pages and let their friends and music acts know which concert they’ll be attending.
EVEN MORE FEATURES: By using Flowd, music fans will also be able to use a wide range of social networking features including check-in to places, send messages, share pictures and connect with friends through Twitter and Facebook. Fans can also customize the look and feel of Flowd by re-skinning the app with artists’ themes. “Since our official launch in early December, we’ve seen Flowd grow in popularity, and it is rapidly becoming known as the location-based mobile app of choice for established and up-and-coming artists. We’ve always believed that Flowd’s combination of location-based services, social networking and entertainment would be the future of the artist-fan relationship, and with artists like The Wanted and Armin van Buuren involved, we’re confident that we’re already being proved right. There’s a lot of exciting announcements to come, and we can’t wait to continue to revolutionize how fans interact with their music idols,” continued Laitinen.
About Us: Flowd is a location-based mobile application that facilitates conversations between music acts and their fans. Through Flowd, fans can keep up with their favorite music acts’ latest news, views, tours and offers. Flowd also provides an easy way to connect with friends, places and parties. Flowd is currently the location-based mobile app of choice of Armin van Buuren, Markus Schulz and The Wanted.
Flowd – A circle of artists, friends and places you love
ABOUT DIGIA: Digia is a public company, listed on the NASDAQ OMX Helsinki exchange (DIG1V). Flowd is developed by Digia’s Ventures business unit.
CONTACT: For media inquiries, please contact: pr@flowd.com
Contact Details: Karen Blondell, Music Dish Email press@musicdish.net Country: Finland, Website: www.flowd.com Phone:+1 310 922 5838
