To attract customers to your products and services, consider your solutions as presents that you’re wrapping for them. See if this checklist helps to get the cogs whirring in a different direction…
Attractive Marketing Checklist
Planning your present list.
o Who is your present for – ie your ideal customer?
o What do they need?
o What are you offering to meet their need?
o Why should they want your present?
o Who else is receiving your presents – ie your other customers?
o How happy are your other customers, with their presents from you?
o What’s the price of your present?
o Why should they want your present…again?
o Where do they find your gift?
o Why not – use a PS?
Wrapping your present…
o Make it an OUTSTANDING offer
o Keep your CUSTOMER CENTRAL in your communications
o Inject your Brand PERSONALITY
o Add Value to DIFFERENTIATE, don’t just discount
o Offer a free TASTER for new customers
o Make it INTERACTIVE, online and in-store
o CONSISTENT Customer Experience everywhere
o ENGAGE with your customers
o ENCOURAGE early-bookers with a sweetener
o Make ONLINE a Unique experience
Good luck with your Marketing activities and let me know how you get on…firstname.lastname@example.org