Your Takeaways

It's all in the wrapping...

To attract customers to your products and services, consider your solutions as presents that you’re wrapping for them. See if this checklist helps to get the cogs whirring in a different direction…

Attractive Marketing Checklist

Planning your present list.
o Who is your present for – ie your ideal customer?
o What do they need?
o What are you offering to meet their need?
o Why should they want your present?
o Who else is receiving your presents – ie your other customers?
o How happy are your other customers, with their presents from you?
o What’s the price of your present?
o Why should they want your present…again?
o Where do they find your gift?
o Why not – use a PS?

Wrapping your present…
o Make it an OUTSTANDING offer
o Keep your CUSTOMER CENTRAL in your communications
o Inject your Brand PERSONALITY
o Add Value to DIFFERENTIATE, don’t just discount
o Offer a free TASTER for new customers
o Make it INTERACTIVE, online and in-store
o CONSISTENT Customer Experience everywhere
o ENGAGE with your customers
o ENCOURAGE early-bookers with a sweetener
o Make ONLINE a Unique experience

Good luck with your Marketing activities and let me know how you get on…mark@marketingboost.co.uk