Mixing Music, Mobile and Social for Lee Harris
During the past couple of months we’ve been helping Musician Lee Harris to harness the combined power of Twitter, Facebook, and Flowd by launching a REMIX Contest for Lee’s newly released single FAST.
How we did it…
We tapped into our music network to assemble a panel of esteemed DJs and music experts to collectively pick a winning remix. We then promoted the Remix contest using only social and mobile communication channels. We worked with influential bloggers and music communities to spread the word and they reacted FAST.
The contest caught the imagination of Remixers from all over the world who submitted their entries up onto SoundCloud.
The contest ran from Jan 5th to February 15th and during that time we received a great selection of 105 Remixes! The winning remix is available to listen to below.
The winning remix (by Danny Stubbs) will be released as a featured single on Lee’s FAST EP in April/May 2012.
Thank you to all those taking part and helping us to move Lee’s music into a new dimension.
Flowd – the music lover’s social network – is going from strength to strength, as artists flood in to market their music directly to their Superfans through their mobile phones
Flowd artists are benefitting from higher engagement and conversion rates than Facebook, including 300% higher feedback rates and conversion rates of up to 40% on Marketing.
Who’s making waves in Flowd?
The Top 5 DJ’s in the Flowd community are Armin Van Buuren, Markus Schulz, Gareth Emery, Ferry Corsten and Alex M.O.R.P.H
Ferry Corsten integrated a backstage pass promotion on his weekly shows @ Sankeys Ibiza throughout summer 2011. Ferry’s now planning to use Flowd to connect with his fans in London on New Years Eve at the O2 Academy Brixton.
The indie rock band We are the Ocean recently integrated Flowd on their first ever acoustic show with remarkable results, including both ROI and fan engagement. We are the Ocean on Flowd
In other news…
Flowd was a finalist in the Best Music Service Provider category of the Mobile Entertainment Awards 2011
This week we’ve mostly been thanking people and creating, so good vibes all round. We sent out a small gift by email using Mailchimp, which seems to have been very well received. We offered a few free *Sparketing* sessions, which were snapped up. However, there were plenty of people who missed out, so we’ve offered them a special deal too.
We will share the results of our email A/B test too once we get the full details – as it makes interesting reading.
And finally, we’ve just received our new logo for the Spirits of Ibiza brand and very nice it is too. We worked with Paul Mansell over at www.pmgraphics.co.uk and he’s done a great job. As if he wasn’t busy enough designing logos and preparing the launch plans for MarlowFM’s upcoming launch on FM . It’s all volunteers who run the shows, so please feel free to help them out with your time or even better, your money.
It’s been a massive 7 days in my little world and it’s just been trumped by today’s HUGE news from Nokia.
Let’s deal with the big boys stuff first… Nokia is stopping development of in-house operating systems and will be using Micosoft Windows as the basis for future phones. Alongside this Nokia’s Ovi will be merged into Microsoft’s marketplace. This is a massive statement by Nokia about future intent but it also represents a big turning point in mobile, as the web boys of Google & Microsoft have made their mark in mobile. Apart from Apple, who are now ‘a mobile device company’ – quote Steve Jobs, the web boys will have their operating systems in most of the phones of our future.
At last convergence, which is a great thing for all of us as consumers, as we will start to see even better consumer experiences through out phones.
Now back to my little world of mobile….
Well it all started last Friday with those lovely people at Ministry of Sound . Myself and Mark Harris were kindly given Access All Areas by Gary Smart and Michael Yardy at MoS to see one of our Flowd DJ’s Markus Schulz perform on his birthday. He’s a really nice approachable guy and he helped us give out Flowd.com t-shirts to the happy clubbing crowd – you can see pics & videos of him in action here
On Wednesday night we went to SoundCloud to talk Flowd with artists, DJ’s, artist mgrs and social media agencies, at the feet of Tim Exile who performed live.
Thanks to David Adams and the rest of the SoundCloud team for hosting the first of no doubt many London meetups.
time for a rest this weekend methinks, to recharge me and the mobile!
BUT If you feel like clubbin – see if this helps set you up for the weekend…
Artists including DJs Armin van Buuren and Markus Schultz, UK pop stars The Wanted and infamous metal band Manowar, are using the platform to keep their fans up-to-date and promoting their upcoming concerts. Taking Flowd to the next level, DJs Armin van Buuren and Markus Schultz have signed up to run a worldwide loyalty programme through Flowd for their upcoming gigs as artists can see the benefit of using Flowd to communicate with their followers.
For instance, Armin van Buuren alone now communicates directly with over 1,800 fans who follow him on Flowd. “We are incredibly pleased with how artists are beginning to embrace Flowd as their primary method of fan communication. From Armin van Buuren announcing that he’s about to become a father, Markus Schultz sharing the tracklist for his next album, and The Wanted publishing pictures of their fans’ devotion, Flowd really is becoming a valuable mobile platform for famous music acts,” said Tommi Laitinen, SVP, Flowd.
HOW: Flowd is a location-based mobile application that facilitates conversations between music artists and their fans. Through Flowd, fans can keep up with their favourite act’s latest news and views, get behind-the-scenes gossip and photos and check-in to their gigs. Acts can also reward their fans for their loyalty.
REWARDS: Following the success of Armin van Buuren’s competition in Australia over New Year’s, Armin van Buuren and Markus Schultz have decided to continue to reward their fans who attend upcoming concerts worldwide. At each gig, fans following Armin van Buuren or Markus Schultz who check-in to their gigs in Flowd will automatically be entered into a competition to win exclusive fan merchandise.
WHERE & WHEN:Markus Schulz’s tour dates where Flowd check-in promotion available: 04.2.2011 Ministry of Sound London, UK 05.2.2011 Lush Portrush, UK 09.2.2011 Gianpula Malta 11.2.2011 Club Play Budapest, Hungary 12.2.2011 SaSaZu (Prague ’11 Release Party) Prague, Czech Republic 17.2.2011 Haoman Jerusalem, Israel 18.2.2011 Forum Beersheba, Israel 19.2.2011 Moda Bar Club Haifa, Israel 25.2.2011 Marquee Nightclub Las Vegas, USA 26.2.2011 Vision (World Tour) Chicago, USA 05.3.2011 Teleclub Ekatarinburg, Russia 06.3.2011 Pyramida Kazan, Russia 07.3.2011 Expo Centre Moscow, Russia 11.3.2011 Space Miami, USA
Armin van Buuren’s tour dates where Flowd check-in promotion available: 12.2.2011 SKK Arena St. Petersburg, Russia 14.2.2011 Essential Club Riga, Latvia 15.2.2011 Siemens Arena Vilnius, Lithuania 19.2.2011 Poznan International Fair Poznan, Poland
GET STARTED: Music fans worldwide can download Flowd for free from the iTunes App Store and Android Market. Find favourite music acts under What’s hot? and follow them to get regular news and musings from the artist. Fans can discover more about their tours under the Events feature on artist profile pages and let their friends and music acts know which concert they’ll be attending.
EVEN MORE FEATURES: By using Flowd, music fans will also be able to use a wide range of social networking features including check-in to places, send messages, share pictures and connect with friends through Twitter and Facebook. Fans can also customize the look and feel of Flowd by re-skinning the app with artists’ themes. “Since our official launch in early December, we’ve seen Flowd grow in popularity, and it is rapidly becoming known as the location-based mobile app of choice for established and up-and-coming artists. We’ve always believed that Flowd’s combination of location-based services, social networking and entertainment would be the future of the artist-fan relationship, and with artists like The Wanted and Armin van Buuren involved, we’re confident that we’re already being proved right. There’s a lot of exciting announcements to come, and we can’t wait to continue to revolutionize how fans interact with their music idols,” continued Laitinen.
About Us: Flowd is a location-based mobile application that facilitates conversations between music acts and their fans. Through Flowd, fans can keep up with their favorite music acts’ latest news, views, tours and offers. Flowd also provides an easy way to connect with friends, places and parties. Flowd is currently the location-based mobile app of choice of Armin van Buuren, Markus Schulz and The Wanted.
Flowd – A circle of artists, friends and places you love
ABOUT DIGIA: Digia is a public company, listed on the NASDAQ OMX Helsinki exchange (DIG1V). Flowd is developed by Digia’s Ventures business unit.
CONTACT: For media inquiries, please contact: email@example.com
Contact Details: Karen Blondell, Music Dish Email firstname.lastname@example.org Country: Finland, Website: www.flowd.com Phone:+1 310 922 5838